Reputation at Risk

Reputation underpins the performance and future profitability of companies; the performance and stability of governments. It is the difference between getting investors and getting slammed in the press; getting sales, and getting shut down by environmental groups. In a crowded market, it is increasingly difficult to attract and retain talented staff, clients, investors, and credit.

Your reputation precedes you.

Organisations are now finding stakeholders at every level to be a great deal more demanding of social and environmental responsibility, of transparency, and constant communication. Have you ever had a small situation turn into an escalating crisis and been caught off guard? Have you heard about social media, but don’t know what it means to your business? You know that public image is the biggest risk facing your organisation, but what can you do?

Reputation at Risk is a new book by the editor of Reputation Report, Alex Harris. It demystifies Consumer Generated Media, corporate social responsibility, and reputation management. A non-academic handbook for all business owners.